Video Marketing – Should You Bother?
In 2006, the founder of Blendtec stuck fifty marbles in a blender and filmed the results
Thus was born the concept of Will It Blend?, a video marketing campaign on YouTube that went viral and had a massive impact on sales for the company. Blendtec understood back then what we all know now. Video-marketing is a game-changer. It’s not just about showing off a product – although, if you’ll pardon the blender pun, it’s certainly part of the mix. It’s about sharing content, engaging with customers, and targeting new audiences.
So here’s five reasons why you should be investing in good quality video content.
1. It boosts conversions
Adding a product video on your landing page has a massive impact - according to Wyzowl, nearly 80% of people have been convinced to buy after watching a company video. Last year, marketers who used video said revenue grew almost 50% faster than those who didn’t. And even if consumers don’t buy straight away, a memorable video can greatly increase your brand awareness.
2. It’s social media friendly
Social media sites like Twitter and Facebook have seen a massive uptake in video content. YouTube alone gets 1.5 billion users a month. And users love sharing. All those people staring at their phones? They’re spreading the joy. A whopping 92% of smartphone video consumers share videos with others, and it’s a trend that’s increasing year on year.
3. Show, don’t tell
Video can help businesses explain your brand or service much more effectively than text alone. And consumers prefer it. 96% of people say they’ve watched an explainer video to learn more about a product. And an effective video on your landing page can give potential customers the confidence to buy. Analysis shows that video is often the ‘tipping’ point for an overwhelming majority of consumers – moving them along the funnel from learning about a product to purchasing it.
4. Video puts you in the spotlight
Studies show a business is 53 times more likely to appear on the first page of Google search results if it embeds video on their webpage. Not only that, visitors to your site will spend more time there, increasing your exposure and signalling to search engines that your site has good content.
5. It’s a great ROI
So should you bother with video marketing? Absolutely. Used strategically, video marketing can be a fantastic investment and a considerable benefit to your business., It boosts awareness, improves conversion rates and increases lead generation. 83% of marketers say video gives them a good ROI, and that’s up from last year. And there are more ways than ever to produce professional, good-looking content that won’t break the bank.