ALFO Website
ALFO offers deep tech software solutions in financial risk management for global and regional banks, central banks, and asset managers.
The challenge
ALFO required a cutting-edge website that was reflective of the brand’s innovative nature as well as launching it’s groundbreaking new product, ALFO SABR. With a fast growing business and no existing web presence, ALFO needed an agency that could manage the entire project, from recommending the site navigation, user journey and proposing page content through to developing a brand identity beyond the established base colours and logo.
Our approach
After being recommended to ALFO by current clients, we initially immersed ourselves in understanding the company’s vision, audience, and competitive landscape. This research phase was key in informing our creative approach and user journey. It also enabled us to confidently craft the content strategy for the client to then use as a guide for writing the content. Key deliverables included:
- Developing wireframes and a design system that incorporated dynamic gradients and custom illustrations to create standout
- Designing and building a fully responsive WordPress site with advanced scrolling animations
- Conducting SEO research to optimise content for visibility and search rankings
- Establishing a distinct tone of voice to differentiate ALFO in the financial tech space
The outcome
The result was a sophisticated, interactive website that reinforced ALFO’s market position, successfully driving demo requests and client engagement.
