Pipetto IFA Event Support
Pipetto is a UK-based premium accessories brand specialising in products designed to enhance the use of Apple devices. Since 2009, they have focused on creating thoughtfully designed accessories for iPads and MacBooks for both consumer and corporate market.
The challenge
IFA is one of the most important events in the consumer electronics calendar, bringing together global brands in a highly competitive exhibition environment. Pipetto required a visually impactful stand that would showcase their existing product ranges while also generating excitement for upcoming launches.
Timing was critical. With new Apple device releases expected shortly after the show, Pipetto needed marketing materials, packaging and stand graphics developed at pace to support both current products and new items entering the range. A key challenge was the rapid development of new packaging in collaboration with suppliers, ensuring production-quality samples were designed, approved and ready in time for the show, allowing buyers to physically engage with new products.
Our approach
With multiple work streams running simultaneously, clear planning and communication were essential. We worked closely with Pipetto’s Managing Director to realise a cohesive vision across both the exhibition stand and evolving product packaging ranges.
Alongside this, we supported the wider product teams in aligning on key milestones, coordinating activity across design and production, and liaising with external suppliers to ensure consistency and high-quality execution across all outputs. This collaborative and structured approach allowed us to respond quickly to changes while maintaining a unified brand presence throughout.
Key deliverables included:
- Exhibition stand graphics: full design and artwork as well as advising on stand layout, considering visitor flow and positioning key visual areas for maximum impact, while ensuring practical elements such as storage were effectively integrated.
- Product catalogue and spec sheets: design, artwork and print management of a 48-page product catalogue to support sales at the show and hosted an online digital version. We also created a series of product spec sheets for buyers to have the option of viewing the products by iPad model. These were also optimised for sending via email as part of enquiry follow up by the sales team.
- Brand imagery: utilising photography from a recent lifestyle shoot, we retouched and optimised the imagery for both digital marketing and large-format exhibition graphics.
- New packaging concepts and die-lines: created packaging structure concepts and liaised with suppliers to ensure that any prototype samples shown to buyers arrived in time for the show and were production-ready solutions.
- Packaging design: worked with the client to establish clearer distinction between packaging ranges for current and new products. With a large product portfolio we looked to also reduce the sku count and associated print costs whilst also taking into account language requirements and key customer considerations.
- Product image library management and retouching: our role also included managing the product image library, briefing and coordinating the photo studio, overseeing colour correction to match samples, final retouching and optimising the entire library for multi-channel use.
The outcome
The result was a cohesive and visually striking presence at IFA that successfully showcased Pipetto’s product range, helping to engage visitors, generate interest and support sales conversations during the event. The aligned packaging, graphics and supporting materials ensured a consistent and professional brand experience throughout.
